Get your own Story Power

Differentiate and create Mindshare with your Fight Stories

You've read the book, now its time to find and develop your own stories. In this course Mike instructs you on how to prepare your own FIGHT stories - then you get to practise them!

Become a Story Master

Build your story library

Start your own story library and practice your sales stories. Its all just theory until you use your stories in your business. We give you the confidence and stories to get started.

We have time limits on our courses because they improve the chance that you will complete the course. Your video coaching must be completed within three months of purchase and the course material will be available for one year.

About Your Instructor

CEO, Co-founder and Chief Storyteller at The Story Leader

Mike Adams

Author of Seven Stories Every Salesperson Must Tell,  Mike is a sales management consultant and CEO at Growth in Focus. Mike has personally sold more than a billion dollars of products and services and managed sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia in IT Software, Telecommunications, Oil and Gas, Mining, Facilities Services and Industrial Products sectors.Since 2014, Mike's company Growth in Focus, has been helping all types of B2B salespeople say the right thing.

In this course

Include a list of items to support the central theme of your page. Bulleted lists are a great way to parse information into digestible pieces.

  • Story fundamentals

  • Create your Insight Stories

  • Create your Success Stories

  • Refine and reflect

  • Practice with a master


Head of Markets and Growth @ UGL

Christopher Armstrong

Mike has a deep knowledge of overcoming sales challenges and uses pertinent examples to convey his point that stories are a more effective way to show clients how their needs can be met.

Channel Sales Manager @ Oracle

Emy Escalona

I came away with a framework, tools and insights from the exercises that I can use to create a library of stories to use in selling, coaching my sales team

Director of Sales @ Intuit

Nick Horton

I found the Story Selling workshops to be invaluable and helped me learn an extremely useful new technique.

Check these out