Get your own Story Power

Create Your Key Staff Stories

When you tell the story of your Key Staff your client sees them as an authority and accepts your solution more readily. Position your Key Staff and you can focus on your selling role.

Become a Story Master

Build your story library

Start your own story library and practice your sales stories. Its all just theory until you use your stories in your business. We give you the confidence and stories to get started.

We have time limits on our courses because they improve the chance that you will complete the course. Your video coaching must be completed within three months of purchase and the course material will be available for one year.

About Your Instructor

CEO, Co-founder and Chief Storyteller at The Story Leader

Mike Adams

Author of Seven Stories Every Salesperson Must Tell,  Mike is a sales management consultant and CEO at Growth in Focus. Mike has personally sold more than a billion dollars of products and services and managed sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia in IT Software, Telecommunications, Oil and Gas, Mining, Facilities Services and Industrial Products sectors.Since 2014, Mike's company Growth in Focus, has been helping all types of B2B salespeople say the right thing.

Create Your Staff Story

Include a list of items to support the central theme of your page. Bulleted lists are a great way to parse information into digestible pieces.

  • Key Staff story theory

  • Guided Instruction

  • Preparation Worksheet

  • Video Message Your Story

  • Receive Master Coaching

  • Position Your Staff as the Authority


Client Engagement Principal @ DiUS

Helen Barrow

For someone who has been in sales for over 25 years, it was extremely useful to revisit effective story telling as we all pick up bad habits along the way, this course was a great refresher on story telling structure.

Pre-Sales Solution Architect @ Nokia

John Hoffmann

Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems

Practice Lead -@ Qlik

Joyce Brown

Great course to hone our skills in connecting with people we interact with (peers, customers) through storytelling!

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