Seven Stories

Every Salesperson Must Tell - Book Companion Course


Free Regular Price Enroll for free

Your Seven Stories

Welcome to the Online Courses

Create Your Own Seven Stories

You've read the book, now its time to find and develop your own stories. In these courses Mike instructs you on how to prepare your own stories - then you get to practise them!

Become a Story Master

Build your story library

Start your own story library and practice your sales stories. Its just theory until you create and use your own stories in your business. We give you the confidence and stories to get started.

About Your Instructor

Mike Adams

Mike Adams

CEO, Co-founder and Chief Storyteller at The Story Leader

Author of of the international bestseller, Seven Stories Every Salesperson Must Tell,  Mike is CEO and Chief Storyteller at The Story Leader

Mike has personally sold more than a billion dollars of products and services and managed sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia in IT Software, Telecommunications, Oil and Gas, Mining, Facilities Services and Industrial Products sectors.

Since 2014, Mike's consulting company, has been helping all types of B2B leaders find and deliver their best stories and create their own story teams.

In This Free Course

Story fundamentals

Stories from Seven Stories

Mariam's Story

The Swimming Story

Mike and Sue's Stories

How the Online Coaching Works


For someone who has been in sales for over 25 years, it was extremely useful to revisit effective story telling as we all pick up bad habits along the way, this course was a great refresher on story telling structure.
Helen Barrow Client Engagement Principal @ DiUS
Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems
John Hoffmann Pre-Sales Solution Architect @ Nokia
Great course to hone our skills in connecting with people we interact with (peers, customers) through storytelling!
Joyce Brown Practice Lead -@ Qlik

Let's get started!

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Take the Course

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