Welcome to the Online Courses

Create Your Own Seven Stories

You've read the book, now its time to find and develop your own stories. In these courses Mike instructs you on how to prepare your own stories - then you get to practise them!

Become a Story Master

Build your story library

Start your own story library and practice your sales stories. Its just theory until you create and use your own stories in your business. We give you the confidence and stories to get started.

About Your Instructor

CEO, Co-founder and Chief Storyteller at The Story Leader

Mike Adams

Author of Seven Stories Every Salesperson Must Tell,  Mike is a sales management consultant and CEO at Growth in Focus. Mike has personally sold more than a billion dollars of products and services and managed sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia in IT Software, Telecommunications, Oil and Gas, Mining, Facilities Services and Industrial Products sectors.Since 2014, Mike's company Growth in Focus, has been helping all types of B2B salespeople say the right thing.

In This Free Course

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  • Story fundamentals

  • Stories from Seven Stories

  • Mariam's Story

  • The Swimming Story

  • Mike and Sue's Stories

  • How the Online Coaching Works


Client Engagement Principal @ DiUS

Helen Barrow

For someone who has been in sales for over 25 years, it was extremely useful to revisit effective story telling as we all pick up bad habits along the way, this course was a great refresher on story telling structure.

Pre-Sales Solution Architect @ Nokia

John Hoffmann

Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems

Practice Lead -@ Qlik

Joyce Brown

Great course to hone our skills in connecting with people we interact with (peers, customers) through storytelling!

Check these out

  • $295.00

    $295.00Story Prospecting

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  • $345.00

    $345.00Story Meetings

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  • $345.00

    $345.00Your Personal Story (Coached Course)

    Buy Now